SInce I last checked, Buffer has added LinkedIn Analytics and Boosted Post Insights to its Analytics armoury. That said, there is some value in having easy access to everything and being able to act in a few clicks. You can also setup ID tags for individual campaigns in Google Analytics. An awful lot of this insight can be found within Shopify itself - either within the dashboard or reports, where you can drill down in more detail. Shopify store owners will be pleased to hear you can now join the dots between your social media marketing and Shopify sales. You can also choose to view an individual social media account’s performance, dive into individual posts and add all Buffer’s charts to a custom report with the click of a button. Most other tools only report on basic analytics data - follower growth, reach, and engagement - so being enlightened as to when, what, and how often to post for maximum gain is a social media manager’s dream. Using niche hashtags drives far better results vs.Posting eight times daily earns me the highest engagement rate.Posting links vs text only drives 3x the engagement.Mondays and Wednesdays are my most engaging days, performing 3-4x better than others.I’m not particularly astute tweeter, so these tools are aimed squarely at time-poor marketers like me. Buffer’s Analytics will crunch it and serve you with bite-sized insights to optimise your feed and grow your following. RSS feed content is importable via integration with Zapier or Feedly. There’s also no way to post Twitter threads in Buffer. These include Publer’s auto-comment feature, RecurPost’s drip posts and MeetEdgar’s recurring posts and auto-variations. Even post on the go with Buffer’s mobile app.īy choosing Buffer you are swapping more advanced scheduling features for speed. no posting to LinkedIn at weekends) tagging other accounts directly from the platform assigning posts to a campaign link shortening hashtag suggestions and saving and marking content for approval. Little naunces include giving each of your social accounts its own timezone and posting schedule (e.g. Handy, yes, but nothing revolutionary there. Why put yourself through it?īuffer promises to take away that pain, so you craft the perfect post for each social network (Twitter, Facebook, Instagram, LinkedIn and Pinterest) all in one place and a single go. Posting to individual social media accounts on individual platforms is a pain in the ass.
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